Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximize your online presence, 360digitalz Internet Marketing Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise or franchise clients are a testament to that.
Generate High-Converting Leads and Increase Sales Exponentially
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At 360digitalz, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include
Strategy Creation: the map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
The social media management definition isn’t complete without a mention of strategy. It’s the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
Inbound Engagement Monitoring: the process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans
Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you’re deploying Instagram management services or exploring TikTok management solutions using mostly video content.
Analytics Monitoring: the gathering and checking of data against metrics to ensure the accomplishment of results
Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
Online Solutions That Make Your Brand Stand Out
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out fullscope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
According to Rachel Czeszewski, 360digitalz’s senior social media manager (paid), when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, 360digitalz’s senior social media manager (organic), Alyssa Tear, said these don’t replace the need for an expert. 360digitalz provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
Your content is tailored to the needs and preferences of your target audience.
You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
Your social media management budget is well-appropriated and prudently managed.
Your social media management service package can be divided into organic and paid social, depending on your priorities.
Nuances can be applied while keeping multi-channel efforts unified.
360digitalz offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. In fact, 360digitalz provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.
Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, 360digitalz has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center‘s paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Online users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.
Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.
Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.
How can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action.
Whether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.
Among the biggest advantages of social media advertising is that you can track data in real-time and set a realistic social networking ads budget for your campaign. An eCommerce store reached out to 360digitalz to handle its Facebook ads management and with about $8,000 in ad spend, we produced 170K in revenue within a 28-day attribution window.
Achieve the Highest Yield at the Lowest Cost Possible
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
360digitalz Internet Marketing Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Discover how our social advertising strategies accelerated the online growth of these clients:
Impressions
In 2016, a manufacturer and national distributor of automotive performance products reached out to 360digitalz to boost its audience growth and drive new product engagements. Our promotional campaigns helped the client reach engaged audience segments and garner direct messages and inquiries about its new product.
Website Purchase Conversion Value
360digitalz was tapped to manage the paid social media campaign of an online shop in Southern California. With a strategic combination of organic and paid social media advertising campaigns, we helped the client gain 794 percent ROI and an increase of 84 percent in Facebook referrals to its website at only $0.15 cost per click.
Revenue
Our Facebook advertising company partnered with a full-service RV dealer in Fort Worth, Texas, to help position its latest brand promotions in front of highly interested buyers. We’ve launched several social media advertisements that generated increased website traffic, link clicks and follower growth rate for the client.
Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.
Choose the Right Channels and Tactics That Work for You
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
In addition our social media managers, Tear (organic) and Czeszewski (paid), listed some of the main purposes of social media marketing management based on type:
For raising brand awareness
For creating a community on social media
Ideal for audiences in the research phase of their buying cycle
Helps you retain and maintain a relationship with existing customers
For sending users to your site
For driving leads to landing pages
Ideal for audiences interested or deciding to purchase your product or service
Complements other paid advertising options like search engine marketing (SEM) and Amazon marketing
So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.
At 360digitalz, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
A Trusted Partner for Companies of All Shapes and Sizes
The best social media management agencies can tailor any solution to your specific niche, from organic Facebook and
Instagram marketing to YouTube and Twitter advertising. At 360digitalz, knowing your industry well is part of our comprehensive research, and it helps us identify the correct social platforms for your business sector, the overarching strategy and the targeted campaigns that are right for you and align with your business goals.
There may be a universal social media management definition, but different industries adopt the components that work for them. Our social media management offering includes:
Our social media management offering includes:
In some instances, other digital marketing firms partner with us to propel their clients’ presence and engagement on the social web – they achieve this by using our white label social media management packages.
This is our unique social media management for agencies offering, which allows us to support digital marketers who are still building out their social management teams and service offering.
Reach Your Niche Market Audience With a Robust Social Presence
Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results.
Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it’s large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as 360digitalz in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists’ day.
Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At 360digitalz, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
Compared to Facebook ad management, advertising on Instagram is relatively high. The average Instagram advertising cost is $0.60 – $2.00 per click. Agencies advertising on Instagram can expect an average CTR of 0.22 percent in the feed.
Create Top-Notch Content Tailored to Any Type of Follower
You’re probably familiar with most of the social media marketing services we’ve listed, but many people wonder about white label social management. Let’s define it: It is a service reserved for smaller social media management firms or social media management for agencies with limited capacity. This service allows standalone marketing companies that don’t have the social media manpower or expertise on-site to offer their clients social media management or marketing.
A digital marketing agency with a dedicated social media team can now boast social marketing competencies because they have partnered with a trusted white label social media management company. In this way, any digital agency can catapult their clients to social media supremacy.
Our unique white label service provides our partners with the following benefits:
Invest in Flexible Social Packages Customized To Meet Your Growth Goals
More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at 360digitalz, we cater to your specifications, no matter your industry, size of business or budget.
We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades’ worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.
Below are some of the benefits you’ll enjoy:
From content and engagement to strategy and analytics, 360digitalz manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
From content and engagement to strategy and analytics, 360digitalz manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
Consider 360digitalz’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.
For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through 360digitalz’s proprietary social media management software, also known as the online client portal.
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