Social Media Brand Management

Establish Your Unique Voice and Connect With Customers

The impression you make on your prospects and customers with your social media branding influences your business’s strength and long-term success. Battling brand inconsistency? Maintain the right company image and develop a strong thought leadership brand with 360digitalz Internet Marketing Agency’s social media brand management services!

Our social media branding and marketing company helps you create a consistent brand voice, engage your target audience and foster lifelong customers with the right mix of brand marketing content and boosted posts tailored to each social media channel.

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What Is Social Media Branding?

Shape Your Brand Perception and Build Online Trust

What is social media branding and why is it essential in digital marketing?

Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market.

Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy services tailored to each social media platform. The ultimate goal of brand marketing services is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels.

  • What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?

    Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.

    Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!

Marketing Your Brand on Social Media: More Than a Fad

No matter your business size, industry or age, digital brand management is critical to creating positive brand sentiments and building a loyal online community.

When marketing your brand on social media and other online platforms, it’s easy for brand marketing inconsistencies to appear in everything from your social media brand messaging and tone of voice to your design choices and review responses. As a result, your company could suffer from mismatched identities that negatively affect your customer perception and cause disinterest in your products and services.

Laser-focused online brand management is key to ensuring brand consistency, communicating your brand value and developing robust relationships with your followers and customers.

What is social media branding’s role in your overall web marketing efforts?

Social media promotion services support your search engine marketing (SEM)conversion rate optimization (CRO) and digital marketing efforts by providing you with multiple platforms for extensive content distribution and lead generation.

Additionally, effective social media marketing and branding strategies open lucrative opportunities to raise brand awareness, differentiate your company from the competition, grow your social media brand following and drive more conversions to your website.

As more businesses turn to social media as a revenue booster, however, many market players also face challenges in identifying and harnessing the right platforms to reach their target market and achieve their company objectives.

Let Our Branding Firm Define Your Leadership Brand
and Point You in the Right Direction

Does your social media branding strategy match your business’s audience and goals? Invest in the right brand strategy
services and drive authority and trust in your business!

360digitalz Internet Marketing Agency is one of the leading marketing and branding companies in the United States, dedicated to improving businesses’ social media branding. Our branding consultants follow a thorough social media brand marketing and management process to find and amplify your social media voice and brand your business as a trusted industry leader.

360digitalz’s Social Media Brand Management Process

A Holistic Approach to Maintaining Your Online Profiles

What goes into social media marketing and branding strategies?

Creating strong branding on social media and marketing your business entails several processes that require careful planning and execution to connect your brand with your target market and maximize the return on your social media brand marketing investments.

Contrary to popular belief, branding in marketing goes beyond posting photos across online platforms. Brand management companies optimize your social media profiles, create and distribute engaging, relevant content and manage your audience engagement across social media and branding channels. This, in turn, helps you build an authentic social media brand presence, gain customer trust and grow your business.

Here’s a look at our branding firm’s social media and branding process:

Platform Selection and Market Research

360digitalz’s branding consultants schedule a kickoff meeting with your team to go over your marketing and branding needs, goals and brand voice. We also review your social profiles and perform thorough market research to understand your competitors and determine the right platforms to strengthen your branding on social media.

Branding Strategy Development
Once our social media marketing experts have collected and analyzed your social media and branding data, we develop a social media branding strategy and present it to your team for approval. We create your social brand voice and guidelines for branding in marketing to tailor your content per social channel.
On-Brand Design, Content and Ads

Our branding experts set up and optimize your social media profiles, ensure images are sized correctly and accurately represent your brand and manage your ongoing ad campaigns. We also create graphics, basic animations and GIFs and collaborate with our creative design team for more in-depth videos.

Online Reputation Management

Reputation management and follower growth campaigns play a significant role in social media and brands development. To boost your community engagement, our branding experts monitor comments and interactions with all your social media content and profiles, respond to questions and conversations initiated by fans and launch targeted brand marketing campaigns.

Ongoing Monitoring and Analytics

Our brand strategy company performs regular analytics and engagement tracking to provide you with detailed, custom branding marketing reports, including follower growth, impressions and other performance metrics. Based on this data, our branding consultant presents strategy recommendations to reinforce your branding on social media.

Full-Service Social Branding and Marketing Company

Increase Your Discoverability in the Marketplace

More than 91 percent of U.S. marketers use social media branding and marketing campaigns to initiate brand conversations, expand market reach and enhance brand experiences across all customer touchpoints. Are you leveraging the power of social media to promote your brand and connect with your target market?

Entrust your social media brand management to our large and small business branding agency and let us help you unlock profitable marketing opportunities for your brand.

360digitalz Internet Marketing Agency is one of America’s premier social media marketing firms, and we’re committed to helping businesses of all types and sizes establish authority and create new revenue streams. Here’s how our brand marketing company helped our clients gain control of their social media presence and sales revenue:

MOVING COMPANY

+773,674

Impressions

After a thorough evaluation of several social media marketing firms to manage its social branding campaign, this moving company selected our branding agency to generate and convert more leads for its business. Our branding company representatives developed a strategic ad campaign to acquire qualified leads and move them along the conversion funnel. Within 3 months, our brand management company generated 394 leads converted at only $0.45 cost per click (CPC).

PROPERTY MANAGEMENT COMPANY

+$143,319.52

Website Purchase Conversion Value

A full-service property management company located in Boston, MA, reached out to our social media marketing firm to manage its organic content development for Facebook, LinkedIn and Twitter. In just 3.5 months of managing the company’s organic content campaign and 5 weeks of running paid ads, our brand building company helped the client establish its social media presence, gain quality followers, drive traffic to its new site and increase its customer base.

ECOMMERCE STORE

+$170,000

Revenue

Our brand management company was tapped to grow an eCommerce store’s social community in its niche market. To meet the client’s demands and deliver targeted results, our brand strategy company representatives provided regular strategy recommendations and ran inbound engagement monitoring and monthly analytics reporting. In less than 3 months, our branding firm’s social media brand strategy generated $78,640.92 website purchases conversion value!

Social Media Platforms Your Business
Should Consider Using for Branding

Achieve High-Quality Brand Recognition With Any Budget

Organizations that fail to harness the potential of brand strategy services run the risk of having low traffic and customer volume, budget problems, ineffective tracking and, worse, the closure of their business. Often, these dilemmas are linked to uncoordinated marketing platforms and promotion strategies.

Who’s your target audience? Which social media platforms do they use? How can you reach your audience on those channels?

As your trusted branding agency, we help you manage the generational divide and address your social media brand marketing dilemma by selecting and managing the right social media platforms for your brand.

Engage With Your Audience on the Right Social Media Branding Channels:

Facebook Branding

Facebook ranks as the third-most-visited website globally next to Google and YouTube, making it one of the most recommended social media brand marketing platforms by branding companies. Let our social media marketing firm handle your Facebook branding campaigns to broaden your reach and facilitate quick interaction with your customers. Our branding experts define your audience, set your goals, plan your content and advertising mix and optimize your page for better Facebook branding and engagement.

Instagram Branding

Capitalize on the immense growth of Instagram and connect your brand with your ideal customers through striking visual elements. 360digitalz’s social media marketing experts create an Instagram branding strategy centered on attracting engaged traffic and bringing customers back for repeat purchases. Our Instagram branding specialists ensure a visually consistent Instagram feed, use relevant hashtags, post user-generated content (UGC) and leverage images and videos to convey your brand’s genuine stories.

LinkedIn Branding

Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.

Pinterest Branding

Pinterest is one of the best platforms for humanizing your brand and taking your audience behind the scenes. Our branding and marketing company offers full-service Pinterest branding solutions to help you engage and connect with your customers on a deeper level. From creating pins and implementing Pinterest stories to auditing your account and launching Pinterest advertising campaigns, our Pinterest branding team can help you.

TikTok Branding

Get more people to notice your brand through Tiktok branding and marketing! Our brand marketing company stays on top of TikTok marketing trends to discover more ways to promote your products and services differently. We offer training and consultations with social media marketing experts to guide your strategy development and implementation. Our branding expert can also manage the content posting on our end to save you time and effort.

Twitter Branding

A Twitter report revealed that 84 percent of Twitter shoppers use the platform to read product reviews and find great deals. By optimizing your Twitter branding strategy, you can reach a bigger audience and improve your chances of conversion. Strengthen your Twitter branding and increase your authority with a branding service tailored to your business. Our branding and marketing company keeps your profile and content up to date, experiments with new ad types and measures your success to continuously deliver measurable results.

YouTube Branding

Did you know that videos help businesses get 66 percent more qualified leads, 51 percent more traffic and 31 percent more conversions? Without solid YouTube branding, you’re missing out on lucrative opportunities to tap into YouTube’s endless stream of traffic and provide your audience with a different way to consume information. Our small business branding agency handles your YouTube branding content posting to ensure it adheres to search engine standards and reaches your target audience.

Nextdoor Branding

Nextdoor is a fast-emerging online platform used by more than 260,000 neighborhoods worldwide, including the U.S., Germany and the United Kingdom. Don’t have a Nextdoor account yet? Connect with your local community in more engaging ways with 360digitalz’s Nextdoor branding service. Our small business branding agency sets up your Nextdoor business page, manages your content creation and posting and provides monthly reports to keep you updated with your campaign progress.

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