Boost Your Goal Completions With Targeted Campaigns
Experiencing a dip in organic reach, audience engagement or conversions? Tackle your social media marketing hurdles head-on and stay ahead of the curve with 360digitalz Internet Marketing Agency’s growth-driven social media advertising services.
As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results!
Generate High-Converting Leads and Increase Sales Exponentially
n today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
What is social media advertising?
Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.
360digitalz Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.
Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, 360digitalz has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center‘s paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Online users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.
Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.
Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.
How can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action.
Whether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.
Among the biggest advantages of social media advertising is that you can track data in real-time and set a realistic social networking ads budget for your campaign. An eCommerce store reached out to 360digitalz to handle its Facebook ads management and with about $8,000 in ad spend, we produced 170K in revenue within a 28-day attribution window.
Achieve the Highest Yield at the Lowest Cost Possible
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
360digitalz Internet Marketing Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Discover how our social advertising strategies accelerated the online growth of these clients:
In 2016, a manufacturer and national distributor of automotive performance products reached out to 360digitalz to boost its audience growth and drive new product engagements. Our promotional campaigns helped the client reach engaged audience segments and garner direct messages and inquiries about its new product.
Website Purchase Conversion Value
360digitalz was tapped to manage the paid social media campaign of an online shop in Southern California. With a strategic combination of organic and paid social media advertising campaigns, we helped the client gain 794 percent ROI and an increase of 84 percent in Facebook referrals to its website at only $0.15 cost per click.
Our Facebook advertising company partnered with a full-service RV dealer in Fort Worth, Texas, to help position its latest brand promotions in front of highly interested buyers. We’ve launched several social media advertisements that generated increased website traffic, link clicks and follower growth rate for the client.
Social media advertising is also known as social media targeting. It is the process of placing ads on social media platforms to boost your branding and elicit a response from your audience. This response could be to inquire about your products or services, purchase your brand offerings or visit your landing page.
Unlike organic social media marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI).
Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.
As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, our social media marketing firm enumerates the primary purposes of social media ads:
Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue. Discover the best platforms to invest your ad money and grow your sales. Get in touch with our social media video marketing team today.
Ensure the Most Efficient Use of Your Resources
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At 360digitalz, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get sales within a couple of days!
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
Our Facebook advertising company schedules a kickoff meeting with your team to discuss your Facebook ad campaign goals and guide your Facebook advertising strategy development. Once we’ve settled your Facebook advertising needs and demands, we launch a tailored Facebook ad campaign based on your specific targeting requirements. Our Facebook ad management specialists also set up Facebook Pixel (analytics tool) on your website to easily track visitor activity upon seeing your Facebook ads.
When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity and launch an Instagram advertising campaign that strengthens your brand value. Our social advertising agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule and selects the most appropriate Instagram ad format to achieve your goals.
Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.
Convert more browsers into customers with 360digitalz’s Pinterest social media marketing solutions. Our Pinterest marketing specialists ensure each of your pins are categorized properly, include text overlay on images, craft convincing, keyword-optimized descriptions and utilize powerful CTAs. More importantly, we track your Pinterest analytics to determine your pin performance and improve your Pinterest marketing campaign.
Our Twitter ad campaign managers set up your Twitter ads account, identify your Twitter advertising objective (i.e., reach, website clicks, app re-engagements, etc.), set up your ad group and bidding strategy. Our experts will narrow down your audience targeting setting, choose your ad placement and create concise, engaging copy to ensure a smooth Twitter ad campaign implementation.
Our social media advertising agency is committed to establishing your industry expertise and achieving your LinkedIn advertising goals. To help you reach your ideal clients and move them further along the conversion funnel, we narrow your targeting through industry-specific variables, such as company name, industry or job function, craft compelling ad copy and include a clear CTA.
TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
Our social media advertising company provides TikTok advertising services on a case-by-case basis. We analyze your existing social media and advertising strategies and perform in-depth market research to find out where TikTok advertising fits in your marketing tactic. Our social media advertising services team also offers expert consultations to help you choose the best TikTok ad option for your brand.
To maximize your Pinterest advertising cost, we implement data-driven Pinterest advertising strategies centered on driving more traffic and sales to your website. Our social media advertising agency optimizes your ad images, uses rich Pins and refines your ad schedule to increase your conversions. We recommend advertising on Pinterest to complement your Amazon marketing efforts.
Boasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and advanced editing functionality to boost their Reddit advertising campaign performance.
Advertising on Reddit has its own set of rules and it is important to understand these to avoid getting reprimanded or banned by community members. Our Reddit ads company determines your target audience’s demographics, analyzes their online behavior and identifies all the possible communities to join and target based on your niche. If you don’t have a Reddit account yet, our Reddit advertising team can handle that for you. We also determine your minimum ad spend per day and manage your ads creation to ensure hassle-free advertising on Reddit.
Pay the Right Amount for Each Click and Impression
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost, Instagram advertising cost, Twitter advertising cost and other social media ad spending are based on different variables, including:
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!
Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
The rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 – $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 – $4.00 per follower.
Compared to Facebook ad management, advertising on Instagram is relatively high. The average Instagram advertising cost is $0.60 – $2.00 per click. Agencies advertising on Instagram can expect an average CTR of 0.22 percent in the feed.
The rate of advertising on LinkedIn depends on your campaign goals. Typically, LinkedIn advertising cost begins at a $10 daily budget per campaign with an average CTR of 0.22 percent. Talk to us and see how much you can save!
TikTok advertising cost starts at $10 per CPM (cost per mile or cost per 1,000 views) and varies based on the ad format and duration. Contact our social advertising agency to learn how to get the best performance from your TikTok ads.
The average Pinterest advertising cost for building brand awareness is $2.00 – $5.00 per 1,000 impressions. Meanwhile, boosting engagement and driving website traffic ranges between $0.10 – $1.50 per engagement.
Like TikTok advertising, Reddit advertising works on a cost-per-mile basis. Advertising on Reddit begins at $5 per day. It also has an auction style where you can bid for ads for as low as $0.20 per bid