Petersen Games

Growing a Social Community in a Niche Market

A social media specialist with 360digitalz Internet Marketing Agency helped the advisory firm create five industry-specific posts (per week) on each of the following channels: Instagram, Twitter and Facebook. These posts were a combination of both branded and 3rd party content, following a varied, planned content calendar.

Along with this regular organic posting, 360digitalz developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

• Follower Growth Campaign:
  Gaining followers was the purpose of these ads. They were targeted specifically to those w/ potential interest in the services and content that the advisory firm shared to their page.
• Brand Awareness / Website Traffic Campaign:
  The purpose of this campaign was to spread awareness of their available and upcoming games, and, secondarily, drive traffic to the website. The ads were targeted specifically to those who may have been interested in their products.
• Remarketing Ads for Kickstarter Campaigns:
  An intentional and thought-out strategy was put in place around each Kickstarter and Indiegogo crowdfunding campaign to maximize awareness and pledges, which included collecting an audience of interested people to remarket to when it came time to launch.
• Organic Post Boosting:
  “Boosting” specific branded content on Facebook and Instagram to increase the reach and engagement of the posts, turning them into a “short-term” advertisement. We targeted these boosts specifically to those who may have been interested in the particular topic or product of each piece of content.

In addition to these posts and campaigns, 360digitalz also systematically reviewed all comments and interaction on the company’s social profiles, responding to all questions and continuing conversation initiated by followers.

Social Media Management Results

Facebook:

• Within the first few weeks of working with 360digitalz, the company’s Facebook reach and post engagement increased significantly, and continues to improve steadily each month. 360digitalz has been handling their account for 4 months now and they have reached a total of 290,137 people and created 118,177 post engagements. These stats continue to grow by approximately 50-100% each month.
• Due to the post boosting and a low-budget follower growth campaign, this gaming company earned 1.6K new Facebook followers in its first month working with 360digitalz, and this following continues to grow steadily by ~ 750 people per month (budget adjustments have been made affecting these results)

Instagram:

• Before 360digitalz, this company had a completely fresh Instagram account, with no followers and no content. By providing valuable and eye-catching content, and utilizing popular industry hashtags, their profile saw a total organic growth of 1,000 new followers over the course of just 4 months.
• Engagements on Instagram also have increased steadily, starting at around 30 organic engagements per post, now averaging around 100 engagements per post (some boosted posts reaching over 1000 engagements!). This is a particularly exceptional organic engagement rate when related to their follower base (~10% organic engagement; reaching over 100% with boosted posts).

Twitter:

• This gaming company had a Twitter account previous to working with 360digitalz, but was not actively posting content or engagement on this channel. Organic engagement was non-existent, and no content had been posted in months. 360digitalz’s management of this Twitter account is purely organic only — no paid advertising or tweet boosting has been implemented on this channel.
• Since 360digitalz took over managing this profile, their Twitter following has increased by 155 new followers.
• Twitter engagement has skyrocketed. Average organic impressions have nearly quadrupled, increasing from an average of 6.9K impressions / month to an average of 23.5K impressions / month (with some months reaching over 40K). Profile mentions have also increased by over 3-fold, growing from an average of 15 mentions per month, to now receiving an average of 50 mentions/month.