The advisory firm wanted to build a community for its clients, target those who’d be most interested in using their products and services, and tell the story of the brand. They wanted an online solution to acquire new clients at a higher rate than before, by better engaging target groups about their solutions.
They chose a custom “Maximize Results” package from 360digitalz Internet Marketing Agency, which included organic content posting and paid advertising efforts. The package also included regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
A social media specialist at 360digitalz Internet Marketing Agency helped the advisory firm create five industry-specific posts (per week) on each of the following channels: Instagram, Twitter, LinkedIn and Facebook. These posts were a combination of both branded and 3rd party content, following a varied, planned content calendar.
Along with this regular organic posting, 360digitalz developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
In addition to these posts and campaigns, 360digitalz also systematically reviewed all comments and interaction on the company’s social profiles, responding to all questions and continuing all conversation initiated by followers.
The regular posting schedule increased Facebook’s total organic reach by about 100 people/month, or 150%. Facebook engagement also went up (about 40%), with posts producing approximately 2,000 new engagements/month organically.
Implementing the content schedule on Twitter increased impressions by about 74.5K/month, (or 290%).
By providing varied value and utilizing popular industry hashtags on Instagram, the advisory firm saw a total growth of 1,663 new followers over the course of 10 months — averaging a 30% MoM increase. The company content also received an avg. 35 organic engagements/post on Instagram.
Follower Growth Campaigns: Also running for 10 months, these helped build a quality, loyal following and presence over time.
Brand Awareness Campaigns: These highly targeted ads produced excellent click-through rates and traffic to the advisory firm’s website.
Boosted posts, or “mini” ads: By targeting these boosts similarly to the other advertisements — and choosing an audience most likely to engage — we were able to greatly increase post reach and engagement. Here just a few of our top-performing boosts:
Top Facebook/Instagram B2C Boost (11.82% above the average Facebook CTR):
Top Twitter B2C Boost (6.18% above the average Twitter CTR):
Top LinkedIn B2B Boost (0.48% above the average LinkedIn CTR):
Newsletter Sign-up Campaign on LinkedIn: Using custom targeting lists and re-targeting information, this B2B lead generation campaign received an above-average CTR (0.7%) and engagement rate (0.76%).
If you’re a financial company hoping to 1) build a community for your clients, 2) target those who might be interested in using your products and services, and 3) share the story of your mission online, then social media marketing may very well be the solution.360digitalz’s social media specialists can help you acquire new clients and better engage your target groups about your financial solutions. Contact us for more information today!
These impressive campaign results allowed us to gain the client’s trust and strengthen our brand relationship. What started as a 6-month contract turned into a long-term partnership with 360digitalz as the company signed on for more services.