An ecommerce client that sells high-end juicers came to 360digitalz Internet Marketing Agency to help with its search engine optimization, wanting to increase visibility organically because most customers were finding the company’s juicers only through business-name searches. A few months into the SEO strategy, it also asked 360digitalz to help with its pay-per-click campaign.
360digitalz integrated cross-channel online marketing using SEO and pay-per-click. In the pay-per-click marketing, 360digitalz saw great results across the whole AdWords account. The year-over-year AdWords improvements included:
Father’s Day is the ecommerce business’ biggest holiday of the year. Leading up to Father’s Day, 360digitalz optimized its Google Shopping campaign to better utilize spend and decrease irrelevant traffic/search terms. For Father’s Day, the year-over-year improvements included:
As part of the SEO strategy implemented, 360digitalz optimized the ecommerce business’ images, provided content ideas and built links for the company. 360digitalz reached out to several top juicing bloggers to secure important links to help it rank higher in keyword searches. 360digitalz also incorporated slow-juice recipes on the website to increase organic rankings as well. The efforts paid off, with 360digitalz helping the juicer business compete organically with ecommerce heavyweights such as Amazon, Walmart and Bed Bath & Beyond.
360digitalz performed a PPC audit initially once the ecommerce business started using the service. 360digitalz immediately created negative keywords lists, paused overlapping/duplicate keywords, created new ad copy and corrected conversion tracking. 360digitalz then began improving click-through rates of ads and keyword-quality score. 360digitalz also optimized the “Shopping” campaigns for the juicing company, reducing wasted spend by creating priority shopping campaigns using negative keywords to control the traffic. 360digitalz created new ad copy in all ad groups utilizing the keyword in the headline, description line and including call-to-actions. The company’s PPC sales doubled year-over-year and its PPC ad spend reduced by 400 percent.
360digitalz also created a Bing Ads account for the ecommerce business to run during the holiday season that created a big boost in revenue with a 3.1 percent conversion rate. 360digitalz’s Google Ads efforts for the ecommerce business saw a year-over-year increase by 81 percent in transactions, 87.4 percent increase in revenue and a 101 percent jump in click-through rate.
Norris said the site redesign has really helped his business: “Great consumer feedback,” Norris said, “and growing traction with SEO.”
After the website launch in May 2019, 360digitalz started the client’s pay-per-click marketing campaign alongside the on-page optimization. The goal was to gain higher search visibility on search engines and increase conversions while lowering cost-per-conversion (CPC).
360digitalz’s SEO strategy was focused on improving the client’s overall site traffic, conversions and keyword rankings. The goal was to expand the company’s online reach and target DFW-area cities Midlothian and Waxahachie in generating commercial and residential leads to the site.
Initially, 360digitalz’s SEO specialists worked on obtaining on-topic quality links from niche directories and sites. We implemented targeted optimization tactics, including competitor link analysis, guest posting, blog commenting, content syndication and business directories.
Aside from performing on-page SEO, our digital marketing strategies also covered:
To ensure the company’s online marketing strategy is on track, we have set key performance indicators (KPIs) for the campaign. These include keyword ranking for geo-targeted locations, organic search traffic and goal completion through contact forms and CTA buttons.