Online Reputation Repair

Bounce Back From Crisis and Restore Your Brand Image

Repairing the damage of a poor online reputation can be a complicated and time-consuming process. Let our online reputation experts streamline your internet reputation repair process, minimize your online reputation risks and help you foster positive brand sentiment.

360digitalz Internet Marketing Agency partners with Rize Reviews to provide you with white glove online reputation repair and internet reputation management services that support you before, during and after an adverse event.


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What Is Online Reputation?

Shape Your Brand and Build a Strong, Accurate Business Identity

What is online reputation? Your brand’s online reputation is the consensus public opinion about your company, products and services based on your digital presence and internet reputation reviews. Reputation online is the element that controls how the entire market – from your employees, investors and partners to your prospects and customers – perceives your brand.

good online reputation draws in more investors and customers and increases your profitability. A bad reputation online, on the other hand, ripples through your business, affecting your brand image, marketability, online growth and revenue.

After all, what is online reputation if not a reliable means to gauge a company’s commitment to its clientele and niche market?

When searching for your company online, you want to make sure your internet reputation accurately reflects your brand narrative. Some business owners and marketers, however, tend to neglect their internet reputation, making them more vulnerable to online reputation risks and crises, including fake online reviews and unresolved customer complaints. When left unchecked for an indefinitely long period, your brand reputation could face serious repercussions.

In some cases, brands that acquire bad reputation and reviews also lack the skills and resources to fix reputation and recover. This is where the expertise of internet reputation companies comes in.

Improve Your Visibility and Credibility
With Repair Online Reputation Services

The best online reputation management companies offer brand reputation management and repair online reputation services to protect your reputation online and ensure you have control over your search landscape.

360digitalz Internet Marketing Agency is one of the trusted internet reputation management companies that persistently develops strategic reputation repair services to help you cultivate a positive brand presence and attract new and repeat customers to your business.

Reach out to our online reputation expert and discover the many ways our business reputation management and reputation repair services can help you clean up your internet reputation and safeguard your brand image.

How a Business’s Online Reputation Is Constructed

Monitor the Web and Tackle Negative Customer Feedback Head-On

A lot of factors go into your business reputation. Your online reviews, social media and digital presence, marketing materials, communication practices and brand relationships shape your reputation online. These key elements influence conversations about your brand and create a general perception about your credibility and trustworthiness.

The sooner you start your brand reputation monitoring and business reputation management, the better your chances of identifying internet reputation risks and mitigating the ramifications of fake, negative online reviews early on.

Ready to build your reputation online? Jumpstart your business reputation management with these internet reputation best practices:

Monitor and Analyze Your Digital Presence

Set Up Your Online Listing

Create Your Brand Reputation Management Plan

Generate Positive Reviews

Engage With Your Audience

Monitor and Analyze Your Digital Presence

Nine times out of 10, your business will have an online presence whether or not you’re consciously performing search engine optimization (SEO) or social media marketing. The first step to develop your internet reputation is to keep track of all your brand mentions across the web and analyze their impact on your brand image. Doing so provides you with a clear idea of all the materials, interactions and perceptions currently associated with your brand and determines your next course of action.

Set Up Your Online Listings

The next step to building a business reputation is listings management. Ensure you are listed on all essential niche directories, including Google My Business (GMB), Facebook, Better Business Bureau (BBB) and other industry-specific sites, such as Healthgrades (for doctors/medical practices), Avvo (for lawyers/legal firms) or Houzz (for home services providers). Securing your local listings is key to providing accurate business information to online users and staying on top of your brand reputation.

Create Your Brand Reputation Management Plan

Once you’ve set up and updated all your business citations, creating a brand and reputation management strategy is your next goal. Online reputation companies like 360digitalz and Rize offer online reputation services covering business reputation strategy development to help you clearly map out your online brand reputation management tactics. Dealing with a poor online business reputation? Reputation repair services also include reputation repair strategies to help you best cope with the situation and restore reputation.

Generate Positive Reviews

Reputation and reviews go hand-in-hand. Having a steady stream of positive internet reputation reviews and 5-star ratings allows you to build and maintain a favorable brand reputation. Marketers with a wealth of high-quality and up-to-date internet reputation reviews rank higher on search results, gain significant trust and encourage positive brand conversations that improve the bottom line. Businesses that do not prioritize review generation, on the other hand, tend to acquire bad online reputation and drive away about 40 percent of potential customers.

Engage With Your Audience

Brand engagement is a vital component in constructing a good online business reputation. This means connecting with your audience – from your employees and partner agencies to your investors, customers and prospects – through rational and emotional communication to provide holistic experiences and let them know they are valued. Successful brand engagement heightens your brand awareness, solidifies your brand and personal online reputation and secures customer loyalty.

Some people fear that inviting positive online reviews through brand and reputation management may also attract negative feedback. Don’t be too concerned. The best online reputation management companies employ a methodical approach to online brand reputation management to ensure you develop a sustainable brand-customer connection and build market confidence.

Have more questions about constructing a business or personal online reputation? Schedule a consultation with local online reputation companies and get answers straight from an online reputation expert!

Why a Positive Online Reputation Matters

Develop a Strong Thought-Leadership Brand

With the ease of access to information, what people say about your company matters now more than ever. A BrightLocal research study revealed that a whopping 92 percent of people would not engage with a company with a bad online reputation.

By prioritizing your brand and reputation management, you can dispose of or amend information that does not match your business identity and ensure your brand is accurately represented online. Focus on your online business reputation management and gain your competitive edge!

Here are more reasons you need to clean up your online reputation and maintain a positive brand image:

Gain Internet Reputation Control

While you have authority over your website and online platforms, it’s highly likely that there is more information about your brand across the web that you do not have control over. This is where online brand reputation management comes in. If you have a positive online business reputation, people would doubt the authenticity of fake negative reviews about your brand and loyal customers will echo your positive online reviews. This gives you a little sense of internet reputation control and the confidence that your company is well-represented online.

Gain Internet Reputation Control

While you have authority over your website and online platforms, it’s highly likely that there is more information about your brand across the web that you do not have control over. This is where online brand reputation management comes in. If you have a positive online business reputation, people would doubt the authenticity of fake negative reviews about your brand and loyal customers will echo your positive online reviews. This gives you a little sense of internet reputation control and the confidence that your company is well-represented online.

Demonstrate Your Brand Authenticity

With millions of businesses competing in the global marketplace, you need to make sure your brand stands out. And what better way to showcase your unique value proposition (UVP) and quality of service than through your online reputation? Your reputation online tells people what to expect from your company. With 79 percent of people trusting online reviews as much as personal recommendations, having more positive reviews and 5-star ratings is an effective way to assure online users you value transparency and client experience.

Improve Your Local SEO

Online business reputation management and local SEO efforts are closely tied together. A BrightLocal research study found that online reviews take up 16 percent of ranking factors in 2020. This means maintaining a positive reputation online gives you better chances of landing on the first page of search results. Online business reputation management allows you to create a strong brand recognition across the web, improve the quality and quantity of your user-generated content (UGC), ramp up your local rankings and boost your on-site conversions.

Protect Your Brand from False Information

Any mistakenly uploaded tweet from your company or false information posted about your brand could instantly go viral and ruin not only your internet reputation but also your online success. Maintaining a reputable brand image allows you to safeguard your company from malicious and erroneous content posted online. When your business encounters difficult customers or dire situations, the negative internet reputation reviews will have less clout. More importantly, far fewer people will be influenced by those fraudulent pieces of content.

Drive Higher Conversions

Online reviews scattered across the web make it easier for potential customers to make their first impressions and decisions about your business. Having a well-curated online presence is a surefire way to attract your target audience and convert them into lifetime customers. A good online business reputation facilitates relationship growth that ripples throughout your network and conversion rate optimization (CRO) campaigns. According to a Spiegel Research Center study, having a positive brand reputation increases your on-site conversions by up to 270 percent.

Common Ways Your Business’s
Online Reputation Can Be Damaged

Secure Your Digital Presence and Minimize Disastrous Setbacks

When you fall into an online reputation crisis, the consequences can be devastating.

Online reputation risks and crises are a defining moment for a company. From your brand image and online growth to your overall profitability, negative brand and personal online reputation have huge repercussions for your business. All it takes is a bad online reputation to make the public lose confidence in your brand and wipe out millions or billions of potential revenues.

Take note of the common factors that damage brand reputation and gain internet reputation control:

Bad Publicity

A public relations (PR) crisis can be the result of various problems, such as controversial marketing campaigns, data leakage, mistreatment of employees or any illegal activity by anyone related to your brand. When a PR crisis unfolds, your company can end up in hot water and take years to restore reputation.

How to repair a reputation caused by bad publicity: You need to take a careful approach to fix reputation issues. Internet reputation companies advise that you acknowledge the bad PR to mitigate its impact on your brand image.

If at fault, you must address the issue, broadcast the fix and perform brand reputation monitoring so the problem doesn’t recur. If you’re not at fault, you need to counter honestly with facts to support your claim. The key to restore reputation is to respond immediately and transparently to show your concern to the public.

Need help in repairing reputation caused by bad PR? 360digitalz offers reputation management for business that covers the creation and implementation of reputation repair strategies. We do regular online reputation check to prevent negative PR from damaging your brand equity.

Negative Web Content

Like any bad press, negative online content about your brand published by other websites could adversely affect your efforts in reputation protection online and your overall revenue growth. Negative articles are typically brought by unsettled disputes, black-hat SEO tactics or blogs written by fake accounts.

The Edelman Trust Barometer reveals that 65 percent of consumers rely on search engines when conducting research on a business. This means whether the articles are factual or misleading, people will tend to believe them. What does your search result show when people look for your company online?

If your search landscape is plagued with negative web content, do not hesitate to hire repair online reputation services providers to perform online reputation repair and push down negative reviews and articles.

How to push negative search results down: To help marketers fix Google search results, Google laid out a list of prohibited and restricted content that could be taken down. You may send a request to Google to remove the malicious content.

How to push negative search results down and how long does it take? The approval process for content removal typically takes 2-4 weeks. For more effective ways to remove or push down negative reviews and articles, it is best to consult with an online reputation expert.

Bad Website Experience

Poor web design and content ruin your visitors’ online experience and damage your credibility. It can be a misleading web content or blog post published on your website, a navigation or call-to-action (CTA) button that doesn’t work or any site element that wastes their time and patience.

According to an article published by Forbes, strategic user experience (UX) increases conversion rates by as much as 400 percent. A poor site experience, on the other hand, drives 52 percent of users away from a website. In most cases, this encourages site visitors to leave damaging internet reputation management reviews.

Don’t let this be the case for your company.

How to repair a reputation caused by a bad site experience: Have your website professionally designed by web design experts and hire experienced content writing specialists to craft your web content. The best online reputation management companies take a holistic approach to reputation repair. This means they not only repair bad reputation but can also connect you with SEO and digital marketing experts to manage your website optimization.

Unsolicited Brand Mentions

As your following grows, so does the public spotlight on your business. Sometimes, your brand’s popularity attracts unsought brand mentions by influential figures in your community who don’t have an excellent personal online reputation. This can lead to online backlash. And although your company is not in any way affiliated with the person, the public is likely to take it differently.

How to repair a reputation caused by a bad site experience: Have your website professionally designed by web design experts and hire experienced content writing specialists to craft your web content. The best online reputation management companies take a holistic approach to reputation repair. This means they not only repair bad reputation but can also connect you with SEO and digital marketing experts to manage your website optimization.

Poor Customer Support

Your customer lifetime value (CLV) drops when the quality of your customer service is subpar. In fact, studies show customers are likely to leave online reviews after a negative experience with a company. This can cause serious damage to your brand reputation and cause loss of profits.

Don’t let bad customer service hinder your online success.

How to repair a damaged reputation due to poor customer service: Ensure your employees are well-trained and committed to providing the best possible customer support. Most importantly, resolve any issues that arise as quickly as possible to avoid escalations and losing customers. Unsure how to repair your reputation? Online reputation companies can help you create a systematic plan to address problems and fix reputation damage effectively.

According to Salesforce Research, 78 percent of customers will continue to transact with companies that provide great customer service even after a mistake. Invest in your customer support, clean up your internet reputation and get more customers excited about doing business with your brand!

Ineffective Management

Studies show poor management and low salary are among the top reasons ex-employees leave negative internet reputation reviews about their former employers. A low star rating and a ton of bad reviews about your company can make it difficult to hire exceptional staff.

A recent survey found that one in three workers has turned down an employment opportunity because of a firm’s bad online reputation. With 76 percent of professionals performing brand research before considering a job offer, repairing reputation is crucial to attract qualified talents and bolster your company growth.

How to repair your online reputation: As a business owner, it is your responsibility to attend to your employees’ concerns and ensure they are happy with your work environment and management methods. To repair bad reputation, internet reputation companies advise that you launch regular survey campaigns and perform brand reputation monitoring to keep a pulse on your employees and the entire market. Doing so provides you with actionable insights to repair review concerns and clean up internet reputation.

Unkept Promises

There’s nothing more disappointing than an agency that overpromises but underdelivers. Unkept promises are one of the biggest turnoffs for customers and the top reasons many industry players require online reputation repair.

How to repair your reputation when you face online backlash because of undelivered promises: Do not build a brand image around certain promises that you cannot deliver. For instance, do not say you offer a money-back guarantee if you don’t really do that. Inconsistency is one of the major reasons brand and personal online reputations are tarnished.

If your organization is starting to take a hit because of this, you need to take immediate steps to repair bad reputation issues and salvage client relationships. First, generate positive brand awareness by ensuring the accuracy of your web content and delivering on the promises you make. Shifting your brand image to something more realistic is a surefire way to fix Google Search results about your firm and clean up your online reputation over time.

Unclaimed Listings

Leaving local citations unclaimed makes your company vulnerable to the spread of inaccurate brand information and negative reviews from frustrated customers who cannot find correct details about your business. In a worst-case scenario, bad actors could take over your unclaimed listings and try to sully your business’s name.

How to repair a damaged reputation in this event: Claiming your business citations across niche directories and major platforms is a proven way to fix Google Search results and gain reputation protection online. Reputation protection services providers like 360digitalz and Rize facilitate manual citation optimization to ensure all your listings gaps and inconsistencies are covered.

How do I fix my online reputation if I don’t have prior experience in online reputation management for individuals or brands? Good question. If you’re not confident about repairing reputation on your own, you can always tap the expertise of reliable internet reputation management services teams.

Reputation services providers can help you understand how to repair your reputation after an impersonator taints your brand image and develop and execute reputation repair strategies to avoid misrepresentations.

Zealous Review Response

To repair review issues and clean up internet reputation, many organizations take a proactive approach to review response publishing. Although it is a good move to repair reputation and maintain brand control, becoming too zealous in responding to customer complaints can spiral out of control and demand an even more focused approach to clean up online reputation.

How to repair your online reputation: The way you respond to negative online reviews and clean up your online reputation can either threaten or enhance your business growth and long-term profitability. This is why consulting with reputation repair companies before performing any internet reputation repair is vital.

How to clean up your online reputation and not mess up the review response: Analyze your customer sentiment to determine the root of the issue. Once you understand the problem, it is best to resolve the matter in private to ensure both parties are on the same page. Additionally, be sure to provide polite and appropriate responses to effectively repair review issues and clean up online reputation damage.

According to reputation repair services providers, it is important that you have a clear response management strategy in place to avoid conflicts caused by responding out of anger or in haste.

A lot of factors can taint your hard-fought reputation online, and each brand reputation issue requires a unique reputation repair solution. Get the best online reputation repair service and strengthen your reputation protection online!

How 360digitalz Rebuilds Your Business’s Online Reputation

Regain Customer Trust and Maximize Engagement

Our online reputation experts can help repair reputation and mitigate damage to your brand image from negative online reviews by looking into where they came from and coming up with a reputation repair plan to fix them.

We develop a custom reputation service tailored to your specific situation and make sure your internet reputation reviews and other user-generated negative content is managed properly. To secure your reputation protection online, we focus on:

Reviews From New Customers

The more positive online reviews you have in recent months, the less relevant your previous negative reviews become. Studies show people are more concerned with recent reviews and don’t often pay attention to internet reputation reviews that are more than 60 days old.

This means if you actively seek positive reviews from your customers, those negative reviews will be pushed further and further down over time into irrelevancy, and your star rating will improve over time.

As for how to fix your reputation if you don’t have new reviews coming in? All reputation repair companies would agree that an active review generation strategy is key if you hope to fix online reputation concerns. Our reputation services team uses advanced reputation management software to launch email and SMS drip campaigns and automate your review generation. We reach out to your best customers and encourage them to provide feedback to clean up internet reputation messes and push down negative reviews.

Reviews From Past Customers

Your online reputation is the overall viewpoint held by your stakeholders. As such, your past interactions and internet reputation management reviews remain important in your internet reputation repair efforts.

Wondering how to repair a reputation tainted by negative reviews? Our internet reputation services team performs a thorough online reputation check using our reputation management tool to assess your digital presence, monitor all your brand mentions across the web and guide your online reputation repair. We create a plan that includes a range of reputation repair tactics, including review generation and review response publishing, to put you back in control.

Our repair online reputation services team goes the extra mile to make sure you also understand how to clean up your online reputation and prevent future damage by closely monitoring your brand interactions and unwarranted online mentions.

Managing Poor Reviews

Let’s talk about how to repair a damaged reputation caused by poor online reviews: We do a deep dive into your review profile on sites across the web and negative search results on Google and put together a thorough Google repair service plan that includes:

  • Creating fresh content
  • Combating negative online reviews
  • Outreach as needed to fix erroneous information
  • Generating new reviews and comments
  • Responding to online reviews from Google, Yelp and other platforms

We take a look at all the facets of your situation and formulate the best online reputation repair strategy tailored to your needs. Our reputation service team also considers your budget and urgency and walks you through every step of the Google repair service and online repair process to ensure we are on the same page.

Do I need experts to fix my online reputation? Absolutely! Companies that clean up your online presence boast years of expertise and experience in providing reputation protection services. At 360digitalz, we take a multi-faceted approach to fix online reputation concerns. From online reputation management for individuals and brands to SEO and digital marketing, you can rely on us to clean up online reputation messes and put your business in the spotlight!

Ongoing Sentiment Monitoring

Reputation repair and online reputation management for individuals and businesses may take months or even years to see valuable results.

Every business is different. Some businesses are acquired and this new company inherits years of terrible online reviews. Some are just starting out and have a few bad reviews they want to drown out with an influx of positive reviews. Both scenarios have a unique timeline and require distinct methods to fix online reputation.

As for how to clean up your online reputation and protect your brand image in the long run? It is significant to conduct ongoing brand reputation monitoring to stay on top of your online reviews and maintain a healthy online reputation.

360digitalz’s reputation service team partners with Rize Reviews to assist your ongoing reputation repair efforts. We strategize with you based on your unique reputation situation and plan accordingly to set you up for optimal success. Our internet reputation services team also sets a realistic timeline to achieve your business goals and contribute to your CRO and digital marketing efforts.

Repair Online Reputation Services
That Showcase Your Best Attributes

Safeguard Your Brand Against Negative Search Results

In today’s modern landscape, brand reputation management is key to establishing your online presence and making your business more accessible to potential customers, partners, investors and other stakeholders.

360digitalz Internet Marketing Agency is one of the leading internet reputation management companies that delivers online reputation services centered on increasing your brand visibility and creating a sustainable online brand. We leverage the expertise of Rize Reviews’ online reputation experts to provide you with the best online reputation repair and business reputation management solutions.

Our reputation repair services have helped hundreds of industry leaders restore reputation health and earn the trust of their target audience.

Here's How We Helped Save an
Auto Insurance Company's Reputation

In 2017, an auto insurance company reached out to us to obtain a better understanding of its digital footprint and gain control of its brand reputation and search results. Our main goal was to push down negative brand mentions to the second page of the Google search engine results pages (SERPs) and increase its leads by executing a data-driven SEO strategy.

How to push negative search results down was our main question. Our SEO and online reputation experts created a shared negative keyword library, performed extensive keyword research to review search volumes and performed technical SEO updates and content optimization to push down negative reviews and content.

Since working with 360digitalz, this insurance company has seen strong traffic growth of 42,900 sessions in the first month. After two years of SEO work, we were able to increase its monthly traffic by 137.57 percent or a total of 101,916 sessions!

Enlist our comprehensive reputation protection services and see for yourself the difference 360digitalz and Rize could make on your digital presence.

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