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With the growing demand for nursing care facilities for families with elderly members who need assisted care, nursing homes have become the third-largest segment of the healthcare industry. According to IBIS World, revenue from the nursing care industry has increased over the past five years and is expected to grow in the upcoming years.
Families of the elderly are now looking for nursing homes online to make the important decision of choosing the right facility that best suits their needs. While nursing homes are in demand, there can be a disconnect between prospective clients and the nursing home company in terms of services offered.
Having a clear message that addresses family concerns is essential for nursing homes to build client trust and achieve growth.
Pay-per-click (PPC) marketing, which is a method of paid advertising featured in search engine results pages (SERPs), can play a vital role in building brand awareness and generating qualified leads to your business. Medical facilities like nursing homes can benefit from pay-per-click ads, giving them the opportunity to become visible to prospective clients who are actively searching for long-term care.
360digitalz is a digital marketing agency that provides full service solutions to companies. With over 15 years of marketing experience, 360digitalz has helped hundreds of businesses build their brands, generate revenue and reach their goals. Our nursing homes PPC company can help you create targeted campaigns that reach the right audience at the right time.
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360digitalz understands that not all organizations are the same and that marketing is not a one-size-fits-all fix. At 360digitalz, our team of pay-per-click marketing experts along with social media managers, web designers and search engine optimization (SEO) specialists, study your specific needs and create tailored PPC services for nursing homes that bridges the gap between your company and your prospective clients.
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