Generate More Qualified Leads With Tactical Search Engine Marketing
In today’s internet-driven world, marketers have a rich assortment of tools and channels to connect with their prospects. However, it’s not the same case for healthcare marketers. All industries deal with issues, but healthcare marketing challenges are especially complex. Healthcare professionals face stringent regulations and a complex market structure.
Until the 1970s, healthcare marketing was mostly illegal. It took years for the boards to consider medical marketing an ethical practice. Since then, compliance with the Health Insurance Portability and Accountability Act (HIPAA) has always been a concern in healthcare advertising.
As a healthcare professional, you need to be careful in your brand messaging and claims, as these can inflate the results of a particular service or product.
Another challenge that healthcare providers face is the unusual market structure, especially in the U.S. The majority of consumers in the U.S. rely on third-party administrators, such as insurance companies, in accessing and paying for their healthcare treatments and medicines. This means that even if you compel patients to use a specific healthcare system or medication, you cannot guarantee that they will utilize your services. After all, the final decision depends on third-party administrators.
Unique market structures and strict industry regulations present significant targeting challenges for healthcare providers. The good news is that healthcare search engine optimization allows you to facilitate effective patient communication while ensuring compliance with HIPAA.
Optimize your healthcare marketing strategies with the help of 360digitalz Internet Marketing Agency. We are a recognized SEO company.
Schedule a call with one of our healthcare digital marketing experts today for a free quote on your project.
Boost Your Brand’s Presence and Elevate Your Business
360digitalz Internet Marketing Agency is committed to helping businesses succeed in their specific niche markets. We provide targeted healthcare SEO services aimed at improving your medical business results.
Make sure your prospects find your website wherever they are with the help of your expert healthcare SEO services.
Make your online platform more visible to your target audience by implementing search engine optimization. 360digitalz’s digital marketing agency has certified SEO specialists. We follow white hat SEO practices that will put your website on top of search results.
Impress your clients with a fully-optimized, user-friendly website. 360digitalz’s community bank digital marketing services include web design and development. Our community bank digital marketing experts create a custom website strategy that not only appeals to your audience, but enhances your overall banking system.
Expand your network reach and establish brand recognition with the help of our social media experts. 360digitalz’s digital marketing agency also specializes in social media marketing. Our campaigns are designed to strengthen your brand’s presence across all social networks.
campaign can boost your site traffic, improve online reputation and increase sales. As a bonus, highly-targeted PPC ads can generate faster results than SEO. Work closely with our Google-certified PPC specialists to find the most practical paid ad solutions for your organization.
Your online reputation can be your strongest asset or liability. 360digitalz’s community bank digital marketing experts ensure your organization maintains a positive identity across all platforms. With our online reputation management software, we can easily track and respond to any commentary about your services.
360digitalz’s community bank digital marketing company offers in-depth conversion rate optimization solutions. This process allows our team to accurately measure the effectiveness of your online marketing campaigns. We thoroughly examine and calibrate every element in your website, including your sales funnel, to improve conversions.
Another effective way to engage your target audience is through compelling yet optimized video content. 360digitalz’s community bank digital marketing services include video production services. Our video team produces targeted web video ads to support your marketing campaigns.
Content remains the bread and butter of every digital marketing campaign. 360digitalz has a dedicated content team composed of professional writers and editors to manage content requirements, including guest blogs, web content, press releases, product descriptions and other marketing materials.
Create more lead opportunities and increase your clientele through data-driven email marketing. Our community bank digital marketing experts develop and implement custom email marketing campaigns tailored to your needs. In addition to lead prospecting, we also build professionally designed newsletters to raise your credibility and increase your client base.
Providing Expert Search Engine Marketing Solutions Since 2005
As the number of online users continues to climb into billions each month, so does the complexity of healthcare search engine optimization. Industry standards and search engine algorithms constantly change. To capture your target patients, you must adopt strategies that maximize the long-term visibility of your website.
At 360digitalz, we provide integrated healthcare social media marketing and SEO services to boost your brand recognition across online channels. In the past, we’ve partnered with a multiple-location orthodontic company. After only 18 months into the SEO strategy, we were able to increase the client’s monthly leads by 122 percent and the overall conversion rate by 80 percent.
Partner with us and let us show you how we can help boost your online rankings. Here’s what you can expect from our healthcare SEO services:
At 360digitalz, you partner with a team of digital marketing professionals. From our specialists to project managers, we work together collaboratively to generate the best results for your business.
Every campaign we implement is based on real-time data and in-depth analyses. This is why 360digitalz invests in state-of-the-art digital marketing tools and software. This allows our specialists to develop custom campaigns tailored to meet your objectives.
We value transparency every step of the way. Here, we make sure our partners are always on track with every campaign progress. Apart from monthly reporting, you can easily access your projects using 360digitalz’s client online portal.
At 360digitalz, we truly care about your long-term success. In line with this, our digital marketing specialists consistently monitor your campaign performance. This ongoing process allows our team to find more opportunities and get better results.