Establish Your Online Presence Using Strategic Solutions
We understand that if you work in the healthcare industry, you’re probably a lot more focused on patient care than digital marketing. But the truth of the matter is that in today’s competitive marketplace, healthcare firms need a strong online presence in order to attract new patients and remain profitable.
Since consumers and patients are increasingly turning to online resources when performing health-related research, it’s vital that your company is visible on the search engines, in local directories, and on the popular social media platforms. At 360digitalz Internet Marketing Agency, we have the tools and experienced staff to design a digital marketing plan that will draw new visitors to your website, and convert those visitors into paying customers.
As the old saying goes, you only get one chance to make a first impression, and an outdated or hard-to-use website could have a negative impact on your business. In today’s world, attention spans are short, and your competitor’s website is just a click away. So you need a site that’s attractive, easy to navigate, and compels the visitor to take action and call for an appointment.
At 360digitalz, we have a team of website designers who will work with you to build a site that will represent your company in the best possible light. We’re also experts at designing responsive websites that look great on smartphones and tablets, as more and more consumers are turning to mobile devices to search for hospitals and healthcare providers.
According to a recent Think With Google study, Google and the other search engines drive three times as many visitors to hospital and healthcare websites than other sources. If your company’s website isn’t highly visible on Google and the other search engines, you’re losing out on valuable business.
With in-depth keyword research, and website content that’s informative and optimized for Google, our SEO experts will help your website rank prominently in the search engine listings. This will increase brand awareness for your company, and drive more and more traffic to your website.
It goes without saying that most of the patients for your hospital or healthcare service live within your geographical area. So it’s important to show up in the local search engines, directories, and consumer review sites. More and more consumers are using services like Bing Places and Google+ Local to search for healthcare providers, and our SEO professionals here at 360digitalz will make sure your website is highly visible in the local search results.
Another important tool for driving traffic to your website is pay-per-click (PPC) advertising. Here at 360digitalz, our team of advertising experts will research, launch, and manage your PPC campaigns for maximum ROI. Get more valuable clicks and customers to your website today!
These days, social media is playing a larger and larger role in the buying habits of consumers. One recent study found that almost sixty percent of patients based their decision to receive treatment at a specific hospital or healthcare facility on information they found on social media. Let us help you establish and maintain accounts on the major platforms like Facebook and Instagram so you can focus on the things that matter – like taking better care of your patients.
Marketing in the healthcare industry is constantly evolving, and at 360digitalz we’re evolving right along with it. Our team of reliable and experienced digital marketing professionals will listen to you, and help you develop an effective online marketing plan that will build your brand and increase profits.