Before you sink your hard-earned money into Amazon advertising, you should know that it’s a complicated process. Amazon sponsored products advertising, in particular, should be executed with a well-defined strategy.
Many customers have hired 360digitalz for its Amazon PPC services after going at it alone by making their best educated guess. In the end, they cost themselves a lot of money with very little return on investment.
Here’s how our Amazon PPC agency removes any guessing from the equation:
Once we’ve helped your business with keyword research, Amazon listing optimization, registering your brand and filing for a trademark, you’re ready for phase two: advertising. Sponsored products is a cost-per-click (CPC) advertising option. With Amazon CPC, you only pay when a shopper clicks your ad. You control how much you spend by setting your budget and choosing how much to bid per click.
Amazon sponsored products ads show up where customers will see them, both on the first page of search results and on product pages. This puts you directly beside competitors, emphasizing the importance of well-optimized product descriptions and images and a proper pricing strategy.
Within our Amazon sponsored products management, there are automatic and manual ad campaigns. Within automatic and manual campaigns, there are both keyword-based ads and product attribution targets. In the beginning of our Amazon advertising services, we’ll set you up with an automatic sponsored ad campaign. We then can use those results to determine how we make adjustments with a manual ad campaign. Your keyword-based sponsored ads include broad matches, exact matches and phrase matching. To execute this properly, you can’t just throw darts. We use our experience, tools and tried-and-true tactics to ensure you get the most ROI.
As part of our Amazon marketing agency plan, we provide you with a complete picture of how we’ll execute your successful advertising campaign both weekly and monthly. We establish month-to-month growth percentage goals and thoroughly explain our strategy each step of the way. We also make calculated adjustments month to month to ensure we maximize ROI. Weekly and monthly reports are sent to you to keep you regularly updated.
Following a successful Amazon sponsored products campaign is a crucial step for any prosperous Amazon seller. Ultimately, it is one of the most important steps in determining whether you thrive or not on Amazon.
Once you’ve established yourself on Amazon, the next step in our Amazon advertising services is to promote your brand. Amazon sponsored brands help you grow your brand awareness with ads that appear in search results. You can use custom messaging — including your brand logo — to display your products the way you want them seen.
Your products will be pushed without any competitors in an effort to promote your brand. As mentioned above, sponsored products ads are phase two for your Amazon strategy. Amazon sponsored brands ads would be phase three. The timing and execution of Amazon sponsored brands ads can make the difference in turning a one-time customer into a lifelong consumer of your products.
A new company on Amazon wouldn’t want to use sponsored brands ads right away. Over time, however, you will need to use Amazon branded advertising (especially prior to the holidays) to help customers get more familiar with your offerings and promote product loyalty.
Our Amazon PPC experts can help customers — whether new or existing — set realistic expectations with their Amazon advertising campaigns. As part of our Amazon PPC management, we put together strategic marketing plans to achieve those goals. In the process of execution, we also adjust strategies based on data and analytics to achieve or exceed your expectations. We work side by side with you to ensure we’re aligned with your unique business needs.
360digitalz not only helps you with your internal Amazon advertising options (as mentioned above), but we also assist clients with external options such as Amazon product display ads.
As part of our Amazon PPC agency options, we often work with ecommerce clients to set up advertising campaigns using Google Ads, Bing or YouTube or through social media channels such as Facebook, Twitter, Instagram and LinkedIn.
We have dozens of PPC advertising experts and social media advertising specialists at 360digitalz who specialize in advertising campaigns and work closely with our Amazon team of experts to ensure you produce the most effective ads that get the most conversions and return on investment.
We can help you run coupon ads or opt-in campaigns for percentages off to help generate more Amazon sales. We’re proficient at using Facebook Messenger ads, which are quickly growing in popularity because they start message-based conversations with potential customers that are viewed as more personal and therefore have higher conversion rates. As part of our Amazon PPC management, we also can help you set up and execute email campaigns offering products to existing customers. In the end, this after-sale process can help you double your customer value for that person.
We help you set a marketing budget that best allocates your resources for internal and external advertising options. While driving sales to Amazon is the most profitable and newest way to thrive online, selling products or services on the Internet is not new. And 360digitalz has years of experience delivering high ROI and low ACoS.
Also, be sure to ask us about the new Amazon Attribution model that allows brands to measure the impact of display ads, search and video channels based on how consumers discover, research and buy their products. We help you utilize sales impact analysis across non-Amazon media channels that will help you identify where your leads originate that allows you to adjust your advertising budget accordingly. With the roll-out of Amazon Attribution and the Brand Referral Bonus Program (only available to Amazon Brand Registered sellers), these off-channel tactics have become even more important. Now not only are Amazon Professional Sellers able to view the efficacy of their off-channel ad placements but also can recoup part of their ad spend in the form of referral fees. This is a big advantage in helping you maximize your marketing budget.
To run a successful ecommerce business you must cater to mobile users. Your digital marketing strategy must include ways to reach people thumbing through web pages on their cell phones. You need a way to catch mobile buyers’ attention and then keep it. Nothing attracts customers and keeps them engaged better than video ads. This is even more vital in trying to appeal to a younger audience.
Our Amazon marketing agency helps you identify your target audience and shows you how video ads can best deliver the highest ROI. We work with you to create the most effective video ads and what your offers should be to drive the most people from videos to sales on Amazon.
Our Amazon experts can save you a lot of time, expense and frustration by editing high-quality photographs of your products and complementary lifestyle images that will spur sales and brand recognition. Photographing your products can really halt your progress, but we can recommend external vendor options to deliver high-resolution, optimized images in a timely fashion. We know the requirements to make your images standout to all Amazon buyers.
We also have in-house videographers who write content and produce, shoot and edit your videos that can be used on Amazon. Our Amazon PPC management team also can produce high-quality YouTube videos that can be used as an Amazon sales tool.
Once you complete Amazon brand registry, you can take advantage of Amazon Enhanced Brand Content that’s commonly referred to as A+ content. This content includes the use of those high-quality images and videos. We also help you enhance your product descriptions.
As an experienced Amazon PPC agency, we can also assist clients who want to wholesale their products to Amazon. So you want to be a first-party seller who acts as a supplier by selling in bulk to Amazon? Take advantage of our Amazon marketing agency’s resources and tools that will help you get the most ROI.
We produce a targeted Amazon advertising campaign to promote your sales of bulk products. We also help you understand the fees associated with being an Amazon Vendor Central customer and how to best navigate minimum advertised price (MAP) contracts. We meet with sellers to help them navigate the Amazon Vendor Central environment, including understanding the true cost of goods sold, the true marketing costs and the true MAP contract relationships. 360digitalz can monitor and enforce the MAP policy on Amazon.
Work with the Amazon Marketing Agency with Proven Results