Amazon Posts is a promising image-based Amazon social media platform that was launched in late 2019. 360digitalz Internet Marketing Agency, an Amazon advertising agency, can help you hop on the trend early and get results. Show up on your competitors’ listings for free, feature your products through stellar lifestyle content and boost your sales with an expert Amazon Posts strategy.
Amazon Posts is an Amazon social media initiative designed to drive brand and product discovery. As an Amazon Advertising solution, Posts allow you to showcase your products through curated lifestyle content.
Amazon shows your Posts to a relevant audience, and your shoppers can proceed to purchase the associated Amazon product from your listing.
Amazon Advertising Posts is currently in beta. It’s free and available to sellers and vendors enrolled in Amazon Brand Registry in the U.S.
An Amazon Post is similar to a typical social media post. It contains your brand logo, name, image and caption, but it’s the buying feature that makes Amazon Posts different: Shoppers who find value in your Posts and your feed can hit a “Follow” button to receive your Post updates and have an option to purchase the product in the Post.
Shoppers can see Posts mainly on product detail pages on the mobile app or mobile web browser. The Posts section is labeled “Related Posts.” Shoppers can click through to the image to see a feed of related posts, click the category tags to proceed to the category feed or click the seller logo or name to open the seller’s brand feed.
Expert tip: Shoppers predominantly see posts on mobile, but there is one way to access Posts on desktop. Sellers are given a unique and case-sensitive URL or link to their brand feed following the format: amazon.com/posts/brand/YourBrandName.
You can use this unique URL in your promotions to direct your other social media audience to your shoppable brand feed. For example, you can include your brand feed URL in a Facebook or Instagram post to encourage your followers to browse your instantly shoppable feed on Amazon. You can also use this link in your SMS or email marketing campaigns.
Posts provide an ideal Amazon social media experience for both shoppers and sellers through engaging content and an easy way to shop. This Amazon social media marketing solution gives all brands an excellent opportunity to grow their reach. Take advantage of Amazon’s new – and free – way to reach more shoppers and engage your online audience.
Amazon Posts gives shoppers a new way to find your Amazon product listing and discover your brand. You leverage an additional customer touchpoint on the Amazon app, mobile browser and desktop through a direct link to your brand feed. By being more present on Amazon, you improve your brand awareness and grow your revenue potential.
Brands usually pay to appear on competitor product detail pages. But on Posts, it’s free and automated by Amazon. Creating stunning Posts sets you apart from your competitors. It’s free for now, so you have nothing to lose. Our Amazon advertising agency can help you determine the best use of your time and resources for Amazon Posts.
To create Amazon Posts, you need to sign in using your advertising console or Seller Central credentials. Our Amazon advertising agency covers the prerequisites you need to get started, such as having the right type of Amazon account, Amazon Brand Registry and having an Amazon Store. We address all barriers to creating your Posts profile.
Amazon decides where your Posts will show up according to relevance and engagement. Our Amazon agency develops a customized plan to maximize your Post reach, boost engagements and grow your followers. We curate your brand feed and schedule your Posts because the more engagements you have, the more Amazon will show your Posts.
We Offer Custom Strategies and Innovative Solutions
360digitalz Internet Marketing Agency has driven eCommerce success for our clients for more than 15 years. We continuously learn and ensure our clients stay ahead of the competition through Amazon social media marketing. We are wholly committed to your brand growth.
Here’s what our Amazon marketing agency achieved for our clients:
Our strategy consisted of integrated Amazon advertising and SEO campaigns with a focus on our Amazon listing optimization service. With 360digitalz’s help, this company grew its average monthly unit sales from 14,000 to 18,000 within the first two months of our engagement.
360digitalz achieved a significant 40 percent decrease in Amazon advertising cost of sales (ACoS) for this company. Our client’s monthly total units ordered jumped from 320 to more than 1,700 in two months, primarily through our Amazon listing optimization service and a robust organic and paid advertising strategy.
Our full-service Amazon agency has been recognized as a top Amazon marketing company by reputable industry professionals on multiple occasions. It’s our sincere commitment to our client’s goals and the relationships we’ve built that drives our success. Our clients choose us because we never over-promise and work with honesty and integrity.
Amazon Posts is all about visual and engaging content, so you need a solid Amazon content marketing strategy. Trust your Amazon marketing manager to think outside of the box and find new and exciting ways to showcase your products. As a digital marketing agency with more than 15 years in the industry, 360digitalz is your greatest ally in achieving Amazon success.
360digitalz Internet Marketing Agency is an Amazon agency committed to helping businesses maximize the powerful Amazon platform. Through expertise in Amazon marketing services and Amazon AWS consulting, we find the most cost-effective ways to increase your ROI and achieve your business goals.
Contact us today to talk to an Amazon seller consultant or Amazon Web Services consultant and discuss the right Amazon seller strategy and solutions for your business.