Amazon DSP (demand-side platform) enables advertisers to buy digital display advertising space on and off Amazon. 360digitalz Internet Marketing Agency, an Amazon advertising agency, can manage your DSP advertising and maximize your results. Reach your target audience more effectively with the Amazon demand side platform and leverage first- and third-party shopper data exclusively through DSP advertising.
Amazon demand side platform is an Amazon Advertising product that enables automated and programmatic buying of display, video and audio ads. Amazon DSP advertising placements extend beyond Amazon.com and into its subsidiaries, such as IMDb and Prime Video.
Get a firm grasp of 1. what is Amazon DSP and 2. what is a demand side platform by understanding more about display advertising:
Display advertising is a means to promote brands through digital ads – typically in the form of text, images, video and audio – on platforms where online ad space (called inventory) is available. Examples of Amazon display ads include Amazon banner ads and Amazon product display ads.
An advertiser can buy space on a website with available inventory (called a publisher), and this relationship is amplified and automated through demand side platform companies (DSP platforms) offering DSP advertising.
Demand side platform companies saw the opportunity to bring the buying and selling of ad inventory online. A DSP uses technology to create a network of ad inventory across multiple platforms.
Specifically, a DSP Amazon advertiser would use the Amazon demand side platform to purchase and manage their Amazon DSP ads from multiple publishers on a single demand side platform interface. Most display advertising today is done programmatically through DSP platforms.
Amazon DSP is a demand side platform and display advertising Amazon solution owned and operated by Amazon. The Amazon demand side platform enables programmatic buying of ad inventory on Amazon.com and its subsidiaries. Demand side platform advertising is ideal for businesses who want to promote their products and services on a large scale.
Amazon DSP advertising is available through self-service or managed options, but using a demand side platform requires a significant amount of experience in advertising on Amazon. An Amazon marketing agency can extend beyond your Amazon Advertising DSP and maximize the entire Amazon Advertising platform.
Amazon DSP typically requires a minimum campaign budget of $35,000 and a three-month commitment. Having your account managed by an Amazon advertising agency like 360digitalz helps you take full advantage of Amazon DSP and make the most of every dollar invested – we optimize your campaigns and make data-driven decisions that use your budget wisely. With 360digitalz, you benefit from customized demand side platform and product display ads Amazon strategies, fine-tuned DSP ads and the ability to integrate other Amazon display advertising solutions.
Advertising on Amazon is a proven way to get more product views, but the demand-side platform takes it to the next level. You gain access to data and placements not ordinarily available on the Amazon Advertising platform. Demand side platform advertising is ideal for advertisers interested in large-scale campaigns to drive brand awareness and sales for your business.
As a top eCommerce platform, Amazon has a wealth of first-party shopper data and third-party data from its valuable partners. But this is not readily available to anyone advertising on Amazon. The Amazon DSP demand side platform exclusively harnesses this data to allow more fine-tuned prospect targeting options such as audience behavior, related products and interest-based targeting.
An excellent example of what the demand-side platform can do is allow you to target Amazon Prime Video subscribers. You can create DSP ads based on what your target audience is watching on Prime Video and align with your potential customer’s interests. Amazon and its subsidiaries collectively capture a large online audience and offer a wide range of services far beyond the eCommerce space.
The level of display advertising Amazon data collected from your DSP ads is unparalleled. Amazon DSP reporting includes retail insights that let you compare activity before, during and after your demand side platform advertising campaigns. Because you have access to exclusive Amazon ad platform data, you can expect in-depth insights on how customers discover, research and purchase your products.
Every successful campaign starts with a detailed strategy. Our years of experience in Amazon marketing services enable us to drive meaningful results through a highly targeted display advertising Amazon strategy. We take time to understand your Amazon display advertising goals and create a customized plan that gets you there.
While Amazon DSP automates the purchase of ad inventory, it can’t run entirely on its own. A successful large-scale brand campaign involves a bidding process, price setting, audience targeting and selecting the right placements. We manage your Amazon advertising platform to ensure you get the most out of your advertising DSP platform.
The caliber of shopper data on Amazon is incomparable to other DSP platforms. While other demand side platform companies have insights into what buyers are interested in, Amazon has data on what buyers are buying. Our Amazon advertising agency analyzes your audience insights to reach your ideal customers better. We create retargeting campaigns and continuously fine-tune your audience for the best results.
At 360digitalz, we believe all business decisions should be data-driven. We monitor your Amazon DSP campaign analytics to find the strategies that work and where we can optimize further. We invest in your most profitable campaigns and reallocate more of your ad budget. Our experts assess your target audience and remove overlaps that waste resources. Through product display ads Amazon optimization, we make every penny of your advertising budget count.
Gain High Returns With Superior Campaign Optimization
360digitalz Internet Marketing Agency has driven eCommerce success for our clients for more than 15 years. We continuously learn and ensure our clients stay ahead of the competition through Amazon social media marketing. We are wholly committed to your brand growth.
Here’s what our Amazon marketing agency achieved for our clients:
Advertising Cost of Sale (ACoS)
What 360digitalz Did For This Client:
Our winning strategy consisted of a robust Amazon SEO foundation and highly targeted Amazon ads. We completed an overhaul of product detail page elements and images for more than 2,000 products to improve keyword performance and online visibility. With our help, this company grew its sales volume by 26 percent within the first two months with 360digitalz.
Advertising Cost of Sale (ACoS)
What 360digitalz Did For This Client:
Before working with 360digitalz, this company did not have an Amazon Advertising strategy. Our experts launched a full-scale Amazon marketing campaign focused on increasing pageviews and unit sales. We revamped their digital presence with relevant keywords and high-quality creatives. 360digitalz increased this company’s average total units sold from about 300 per month to 1,700 per month.
Our full-service Amazon agency has been recognized as a top Amazon marketing company by reputable industry professionals on multiple occasions. It’s our sincere commitment to our client’s goals and the relationships we’ve built that drives our success. Our clients choose us because we never over-promise and work with honesty and integrity.
As the Amazon Advertising platform expands, our Amazon experts ensure that your business grows with it. We stay on top of the latest Amazon trends and developments and find every opportunity to maximize Amazon tools. We continuously develop your strategy according to the best ways to promote your business and grow your customer base.
At 360digitalz, much of our success comes from our team’s commitment to transparency, responsiveness and relationship building. Your dedicated Amazon account manager makes sure to keep you informed on vital business decisions and updated on your campaigns’ progress. We keep our communication lines open and make all your data available to you at any time.
360digitalz Internet Marketing Agency is an Amazon agency committed to helping businesses maximize the powerful Amazon platform. Through expertise in Amazon marketing services and Amazon AWS consulting, we find the most cost-effective ways to increase your ROI and achieve your business goals.
Contact us today to talk to an Amazon seller consultant or Amazon Web Services consultant and discuss the right Amazon seller strategy and solutions for your business.